Jackson Family Wines

Current Status: Currently in Development

Objective: How can we unite 47 wineries into one platform for the user to navigate and shop?

Tools : Figma
Role: Lead and Sole UI/Visual Designer
Time: 6 months

Solution

We created a template that all 47 wineries can use. Using that template, the wineries will all have a shared flow when it comes to membership, loyalty programs as well as check out. 47 Wineries will be reunited because no cart will be abandoned when shopping at a other Jackson Family winery. Loyalty/membership programs will also be shared with all the 47 wineries.

We created a mobile and desktop template.

Selected Desktop Screens

Selected Mobile Screens

Research

Why Jackson Family Wines need to focus on this problem.

Ecommerce is Important.

We interviewed 23 stakeholders to locate their concerns and wants. This was our feedback.

User Personas/User Journeys

Jackson Family Wines already had information regarding their current consumers. And we made user journeys and personas
based off of that so we can look back at these throughout the design process.